Virgin Money has announced that its fundraising platform Virgin Money Giving (“VMG”) is to close on 30 November 2021. The decision corresponds with the final London Marathon which is sponsored by Virgin Money and takes place in October.
VMG was set up in 2009 to coincide with Virgin Money’s sponsorship of the London Marathon and was promoted as a not-for-profit entity that would direct a larger proportion of donations to charities.
Since then, VMG has helped more than 20,000 charities and over a million fundraisers raise more than £900 million online.
However, after 12 years, Virgin Money has announced the closure of its fundraising platform following a strategic review in light of the end of its sponsorship of the London Marathon.
VMG will continue to offer a full service for both charities and fundraisers until the service closes at the end of November. VMG said that it is contacting all charities registered with the service, fundraisers with live pages and regular donors with details of the changes.
Fundraising alternatives for charities
Due to the popularity of VMG, many UK charities may now have to consider using alternative online fundraising platforms.
To help with this, we have put together a detailed review of alternative online fundraising platforms for UK charities to use following the closure of VMG – explaining exactly what each platform offers and how much they charge in fees.
Read our guide now: The most popular online fundraising platforms
Any views or opinions expressed in this briefing are for guidance only and are not intended as a substitute for appropriate professional guidance. We have taken all reasonable steps to ensure the information contained herein is accurate at the time of writing. We would always encourage readers to seek professional advice.
About BHIB Charities Insurance
BHIB Charities Insurance specialise in providing tailored cover for community groups, clubs, societies, voluntary organisations and hobby or special interest groups. We offer more than just insurance and we are passionate about supporting local communities.